Glo doubles market share in two months

Story: Charles Benoni Okine

Glo Mobile Ghana has doubled its market share to four per cent, two months after it started full commercial operations in the country.
The company, which entered the market after its three year stay outside the market because of its inability to launch its commercial service, managed some two per cent of the market just after one month’s operation, closing the month of May with 468,508 subscribers, but as of the end of June, the figure had shot up to 990,566 subscribers.
The achievement of the company puts it 40 clear days ahead of its target of registering at least one million subscribers in the first 100 days of the commencement of its commercial services in the country.
The total cellular/mobile voice subscriber base in Ghana as at June 2012, according to the National Communications Authority (NCA), stood at 23,370,773 from the May 2012 figure of 22,453,907.
Glo has been aggressive with its campaign to draw more people to its fold by offering what some subscribers in the country refer to as “juicy packages” and quality network services which they do not normally get from the five operators already in the system before Glo.
Officials of the company are still tight-lipped about the achievements of the company so far.
MTN, which maintained its lead in the market, registered a marginal increase in the subscriber base from 10,644,804 in May to 10,757,974.
However, it suffered another drop in its market share from 47 per cent in May to 46 per cent in June.
Second placed Vodafone had its subscriber base move upwards to 4,819,700 at the close of June, representing 21 per cent of the total market share. In the previous month, Vodafone had 4,671,999 subscribers, representing the same 21 per cent.
Tigo had a marginal increase in its subscriber base as it moved up to 3,553,274 in June, representing 15 per cent of the market. The company, whose subscriber base had been dropping in the last few months had registered 3,457,427 for the month of May.

Airtel increased its subscriber base to 3,021,863 for June, representing 13 per cent of the total market share. May subscribers were just 3,015,499.
Expresso increased its subscriber base to 227,396 from 195,670 subscribers in May. .However, the increase did not affect its total market share.