The ICT landsape is fast changing and it wil only
take investment to put their right infrastrutire in place to keep with the
pace. Charles Benoni Okine writes about how Ghana can prepare for the
future.
The growing love for smart phones in the country has awakened the telecom
companies in the country to prepare for its attendant demand for data services.
This means that, the telecom companies are expected to invest more
capital to expand their infrastructure base to be able to accommodate the
demand and live up to the competition that is also going to spark.
According to Connect
World, a reputable ICT magazine, data usage on the mobile phone increased to
4.8 billion terabytes and was slated to grow to 6.3 billion by close of last
year. Thirty-four per cent of the mobile workforce admitted to having
experienced what has been described as a ‘bill shock’.
Challenges
This brings to the fore
the need for modern day operator to be able to respond to a wide variety of
changes and challenges; subscribers, data patterns, competitor moves,
regulations, substitute products such as false apps, fraudsters and the
ever-changing dimensions of technology.
The operator needs to
handle these changes in their home networks and in foreign networks as well,
wherever their subscribers roam.
In other words, it is
critical for mobile operator service infrastructure to be both powerful and
flexible enough to help operators meet these challenges.
Although the device platform sector has been a hotbed of innovation, service infrastructures have been slow to adapt. Infrastructure platforms built for 99.999 per cent availability are not; generally speaking designed to respond rapidly to market demands for new services.
Although the device platform sector has been a hotbed of innovation, service infrastructures have been slow to adapt. Infrastructure platforms built for 99.999 per cent availability are not; generally speaking designed to respond rapidly to market demands for new services.
Constrained capital
expenditures, regulatory pressures, and the realities of their local markets
are leading operators to evolve their business models.
The mobile operator
services picture needs a very different ‘look’ to keep pace with the times.
The
Future
By 2020, the magazine is
of the view that mobile operator services will need to be:
Rapidly deployed, on demand to users worldwide through an open framework of service integration; Globally managed for QoS - including for data, voice and video application performance ; Integrated via device and cloud applications to provide security, and QoS; Seamless experience and similar costs for all roaming and non-roaming usage; and Used by more automated (M2M) devices than user devices
In the end, it is inevitable that mobile operator service platforms will evolve to address core issues that operators face as markets develop.
Rapidly deployed, on demand to users worldwide through an open framework of service integration; Globally managed for QoS - including for data, voice and video application performance ; Integrated via device and cloud applications to provide security, and QoS; Seamless experience and similar costs for all roaming and non-roaming usage; and Used by more automated (M2M) devices than user devices
In the end, it is inevitable that mobile operator service platforms will evolve to address core issues that operators face as markets develop.
The
Ghana situation
The evolution of the
telecom sector in the country has been phenomenal and it continues to baffle
the minds of major international brands why Ghana alone with a population of
about 25 million, could have six international operators.
The companies have brought
fierce competition in the telecoms sector with each scrambling for subscribers.
In the last few years,
the companies have been blamed for not providing the required QoS to their
customers.
While the telecos
continue to give all manner of excuses for their inability to live up to
expectation, they are now being slapped with heavy taxes on their profits with
the passage of the amended Communications Service tax (CST) which now adds a
new stream of tax.
Per the new law, the
telcos are also expected to pay six per cent as taxes on interconnectivity
charges. Telcos pay 25 per cent as corporate tax, 15 per cent VAT/NHIL and are
absorbing the six per cent imposed on customers in what has been dubbed “talk
tax”.
The Ghana Chamber of Telecommunications has been
fighting against the taxes as it argues that the move will prevent the players
in the industry from making the required investments to meet the future
demands.
For instance, at forum in Accra, the Chief Executive Officer of the Ghana
Chamber of Telecommunications, Mr Kweku Sakyi-Addo, confirmed the urgency to
which the telecom operators in the country required funds to undertake such
expansion in anticipation of the eventuality.
Presently, there it is estimated that broadband penetration in the
country is about 20 per cent and expected to quadruple by the next five years,
hence the need for the telecom companies to begin preparations towards that to
avoid service interruptions as a result of pressure.
Way Forward
Telecoms has been described as an essential service and not a luxury. It
is therefore the resolve of the government to ensure that mobile and data
penetration in particular is significantly increased to cover the entire
country to help accelerate the country’s development.
There is presently pressure on the telcos to improve the QoS in the
country but they have continuously found an excuse why they are unable to meet
the demands of the customers and the government, hiding behind fibre cuts and
high taxes among many other things that hinder their resolve.
On the part of the government, it has also found the telcos a fat cow to
milk whenever it was in need of funds to patch holes in the economy.
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